e3

Since 1997 e3 have worked with many government agencies, departments and NGO’s including The Environment Agency, National Archives, Natural England, Civil Service Learning, English Heritage, Qualifications and Curriculum Authority, Dept. of Work and Pensions and the Border and Immigration Agency.Recently we have developed relationships with the Royal Navy, and Centro which represent the seven metropolitan councils of the West Midlands: Birmingham, Coventry, Dudley, Sandwell, Solihull, Walsall and Wolverhampton.

Each task involved diverse challenges but what we have always strived to achieve is a clear solution to real-world problems that impact our government clients services.  

Capability - Departments and campaign services  
Today, we have 60 talented (full time) digital specialists working across our Bristol and London offices, working in strategy, planning, UX, creative, technical development, account management and campaign services.

Strategy & Planning – We’ve always built our departments to reflect our client’s needs. In the last four years we’ve significantly invested in our Strategy & Planning function, focusing on the customer journey and experience planning. This also covers analytics, analysis, social, content, SEO strategy, personalisation and CRM planning. We work meticulously with you, your customers and your data to unlock the information that enables e3 to solve the real-world problems you may have.

UX - Our team develops experiences built on customer behaviours, attitudes, and emotions. We blend the brand and buying process into a single landscape that ensures a consistent anytime/anywhere experience. To guarantee the results are the ones we’ve specified, we have user testing facilities that we use at key stages of wireframe and prototype testing, creative execution, IA and user journey testing.

Creative - e3’s creative team transforms ideas into visual and verbal experiences that thrive in all corners of your digital world. We work with your guidelines to evolve your brand, your content and your digital offering, creating beautifully crafted and fully responsive experiences, integrated campaigns and customer interactions.

Technical Development - e3’s solid technical delivery team craft front- and back-end solutions with particular expertise in integrating of CMS platforms, CRM and transactional system. We work with a range of technologies and applications supported through professional partner networks.

Account Management - Following the success of a new business win it is imperative that there is a smooth transition from the new business team to your dedicated account team. At e3 this consists of 4 key stages: 1. Establish a dedicated account team, 2. Client and Agency immersion, 3. Establish clear and frequent channels of communication, 4. Ongoing client development.

Campaign Services – If you build it and they will come… if you’re very lucky. The rest of us have to rely on Social, SEO, SEM and awareness campaigns that target your audience and deliver them to the site, app or campaign landing page, where the work of the other teams will have made it all the more likely that your customer will fulfil a desired action.

Full list of services http://www.e3.co.uk/what-we-do

Royal Navy Case Study
We have been the lead digital Agency for the Royal Navy for over three years having recently renewed the contract through a competitive pitch process.   
The Royal Navy’s digital presence needs to do a lot for a lot of people. Overall the brief is to make sure the general public knows what they do and why they’re important. 
 
Digitally, this means everything from communicating its purpose and role, recruiting the future of the Royal Navy, influencing opinion leaders and politicians, supporting service people and their families, and being the definitive source of Royal Navy news. All in one online destination.

The solution
To truly understand the Royal Navy’s digital challenges we have been involved in all parts of their story, even spending a week at sea aboard HMS Sutherland to gain invaluable first-hand experience of Navy life. 
 
This allowed us to get to the heart of what drives people to join, redirecting the efforts of the news and video teams toward a more storytelling approach, and harnessing audience advocacy to create social awareness of what the Navy does.

The results
A content-first, mobile-optimised website launched in May 2015, and we’re continually optimising the digital recruitment journey.  Digital is now the key recruitment and communications channel for The Royal Navy. e3’s optimisation and continued improvement of the website has driven up year-on-year engagement and interaction. This is where we are since launch:

• The efficiency rate of converting unique site visitors to finished applications has improved by over 200%
• 74% increase in average duration for mobile users, from 1m 55s to 3m 20s  
• 641% increase in traffic to core functions pages (1,787 page views to 13,243)
• 15 awards including, the DADIs, BIMAs, Digital Impact Awards, Sitecore best Public sector and UKUX Awards.
• Voted in the top 3 most engaging and impactful careers website by the Times Top 100 Graduate recruitment awards