Citrix iForum

This June, the city of Edinburgh once again plays host to one of the industry events of the year: Citrix iForum. Hosted by the global leader in application delivery infrastructure, the conference has a stellar reputation for both quality content and an exceptional social programme. When last year’s delegates were surveyed at the end of the conference, 91 per cent said they planned to come back this year and 98 per cent said they would recommend Citrix iForum to others.

Citrix iForum
iForum opens its doors at the Edinburgh International Conference Centre from 4-6 June.  The streamed conference sessions cater to a range of levels, and the audience that the event attracts takes in the whole spectrum of users of Citrix products. From IT directors to IT security professionals, line-of-business managers to IT administrators, delegates also represent a huge range of organisations from local government to major multinationals.  Registration is still open – but with take-up 20 per cent up on last year it’s worth signing up soon to be sure of a place.

So what’s all the fuss about?
The world of information access is developing at an astonishing pace, and Citrix leads the field. It’s no exaggeration to say that application delivery technology is driving a whole new way of working: we’re moving towards a world where anyone can work from anywhere. Dynamic delivery networks with on-demand access enables people to be more productive and organisations more flexible – and more attractive to the best candidates in the marketplace.
    
Citrix IT infrastructure solutions have particular advantages for the public sector. From centralised and scalable Citrix Presentation Server, applications and information are easily Web-enabled and delivered to any device, at any location, over any connection – including low-bandwidth and wireless. Access is seamless and, more importantly, secure. That means Citrix Systems can enable authorised sharing of secure government information across a geographically dispersed workforce. Citrix leverages the existing infrastructure, ensuring that administrative efficiency is increased and the level of service experienced by citizens improved. What’s more, Citrix Government Solutions can provide critical infrastructure protection that helps to ensure effective response to emergencies and recovery from disasters.
    
Citrix iForum is the place to catch up with peers, learn about the hot issues in information access and application delivery and get up to speed with the very latest technology. This is much more than just another software conference. There are keynote speeches, of course; organisations just like the Department of Trade and Industry that will take the stage to tackle big issues that will have a real impact on your business. But iForum is also all about practical, hands-on learning opportunities; for instance, in the Technology Lab, a team of Citrix engineers demonstrates the latest releases and product enhancements.
    
This is a rare chance to get to know the products up close from the people who know them best! The Advice Clinics are another favourite with delegates, who can book a one-to-one session with a senior advisor from Citrix Consulting Services. These clinics are included in the one-off registration fee, allowing each and every conference attendee to benefit from specific insights into their own organisational challenges, along with valuable practical advice.

Fresh from the lab
This year, Citrix is showcasing its latest release at iForum. Citrix Presentation Server 4.5 enhances every aspect of the company’s flagship product, enabling client organisations to deliver Windows applications with better performance, security and total cost of ownership than ever before. iForum gives users their first chance to put the new version through its paces. With a wide range of new capabilities, Citrix Presentation Server 4.5 redefines the state of the art in Windows application delivery. It’s an unrivalled strategic infrastructure for delivering applications to any user, on any device, in any location.
    
Here’s a quick run-down of just a few of the new version’s highlights:

  • On-demand application streaming allows IT managers to offer a much wider range of desktop applications to users without worrying about version conflicts.
  • Centralised application provisioning greatly simplifies the delivery and maintenance of             Windows applications across mid- to large enterprises.
  • End user experience monitoring improves the IT team’s visibility, allows them to proactively manage service levels and enhances troubleshooting abilities.
  • Enhanced application security lets users access multiple applications – not just those delivered by Presentation Server – with a single password.
  • Advanced graphics acceleration improves the performance of graphics displays in             Windows-based applications over a network by up to 20 times.

Straight from the horse’s mouth
Citrix iForum brings together more than 1400 business and IT professionals from industries as diverse as financial services and education. Many of them have already implemented Citrix solutions, with transformational results in terms of efficiency, business continuity, user mobility, data security - and more. Every year, Citrix hands the conference stage over to some of these customers so that they can share their experiences of the Citrix product portfolio. These Customer Case Studies give delegates a chance to hear direct accounts from peers who’ve been there, done that: the challenges faced and the lessons learned.
    
For example, last year Standard Life explained how the company raised productivity and improved staff retention by using Citrix Presentation Server to enable more flexible ways of working. “We are looking at advanced working and Citrix is an enabler for that. This flexibility is key to meeting the needs of our global operation,” according to IS Operations Manager, Andrew Gordon. Delegates also heard how, at the world’s leading airport company BAA, the implementation of Citrix Access Suite led to a 28 per cent reduction in IT costs per user.
    
Highlights
The Customer Case Studies are some of the real highlights of the iForum agenda – over the years, delegates have placed them consistently among the most highly rated sessions. This year promises to yield another good crop, with speakers from organisations, such as Netstore, Standard Life, Towergate Partnership and the DTI.
    
Perfect partners – and the perfect party.
An extensive on-site exhibition runs for the duration of the iForum event, where more than 30 Citrix Business Alliance partners set out their stalls. For 2007, these include Microsoft, HP, enteo, triCerat, Neoware, IGEL, visionapp, AppSense, Wyse, Chip PC, SurfControl, Macrovision, Secure Computing, ThinPrint, Ingenica, Samsung, RES, Kingston Technology, VXL, BOSaNOVA, Axel, Panasonic, AppSwing, Citrix Online, QA-IQ and Dell. Delegates can browse at their leisure, taking the opportunity to size up some of these partners’ products and services.
    
It’s also just one of the many chances to meet and socialise with other attendees. Networking continues outside the conference venue, with several opportunities to explore some of the delights of Edinburgh and find out why it’s one of the world’s best conference destinations. With plenty of small group sessions and informal social events on offer, iForum is one of the friendliest gatherings around.
    
Entertainment
It’s not all business networking, either. The conference closes with a special guest keynote speaker - topical, irreverant, and (perhaps most importantly!) someone from a walk of life far removed from the IT world! This year, the organisers are delighted to have secured the services of ace impressionist Jon Culshaw, star of BBC TV’s Dead Ringers. He’s a man of many voices, from Ozzy Osborne to George W. Bush, so it’s anyone’s guess who will turn up on the night. And finally, there’s a chance for delegates to let their hair down at the spectacular Big Bash party – live music, entertainment, dinner and dancing in unforgettable surroundings at the Edinburgh Assembly Rooms.For more information
To register for Citrix iForum 2007, visit www.citrixiforum.com/edinburgh.com or call the registration hotline on 020 8995 9495 

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